If you think sachet packaging is just another form of packaging, you’re wrong. Just like designing a bottle label is not the same as designing a pouch, sachet designing also needs a distinct approach. Sachet packaging design can be tricky since most sachets have limited space. These small and flexible sealed bags require clever use of that space to convey the message clearly. So, with the right design, sachets can solve a bunch of problems for both the product and the customers.
Remember that you opted for sachet packaging because it better fits your needs and helps you stand out from the competition. Hence, it’s crucial to pick a sachet design that fulfils both of these roles effectively. In this blog, we’ll lay out the essentials of sachet design, share some successful sachet design ideas, and provide tips on how to execute them well.
What Type of Products Need Sachet Packaging Design?
Not all types of products are suitable to be packed in sachets. The type of sachet you can use depends on the liquid, powder, and small solids you’re filling it with. Below are the five major types of products that need sachet packet design.
1. Single-Use Products
This category includes condiments like ketchup and mustard, seasoning packets, instant coffee and tea bags. They’re perfect for on-the-go consumption and ensure the products stay fresh with each serving. Additionally, their small size also helps reduce waste.
2. Sample or Trial Products
Most sample or trial products contain very small quantities. Hence, it’s best to pack them in sachets, as they offer a no-commitment way for customers to try new items before purchasing full-size versions. Skincare creams, hair care treatments and perfume samples are a few examples of such trial products.
3. Travel-sized Products
While travelling, most people prefer carrying minis of products rather than the big ones. Some of the travel-sized products that people find handy when they come in sachets are shampoo, conditioner, body wash, and hand sanitiser. These sachets are convenient as they help save space in luggage.
4. Liquid or Powdered Products
Certain liquid or powdered products are best used in sachets. Laundry detergent, dishwashing detergent, hand soap, and face masks fall into this category. These sachets may not be necessarily small but are proportioned for single use or controlled dosage. Sachet packaging also helps prevent waste and spillage.
5. Pharmaceutical and Healthcare Products
Most pharmaceutical and healthcare products come in sachets, which make them easy to distribute and guarantee accurate doses. Pain relievers, antacids, vitamins, and oral rehydration salts come in sachets that are often divided into individual doses for convenience. Sachet packaging also ensures that the products stay in good condition.
